The musical market is in constant transformation. There are boundless innovations which offer new opportunities and, at the same time, new challenges. UBC is another reflection of this movement, in its eagerness to provide better services within this new reality to all those who make music exist.
Music is art, but more than ever it is big data too. It is in technology where we find support to deliver better results and comply with our financial and social role. Giving value to music in this huge universe of dynamic rules is our focus and it is what increasingly stimulates us.
In 2016, we obtained excellent results with a 12% increase in the distributed monies, hitting the R$ 368 million mark. We observed a record 58% leap in the number of creators who received royalties for copyright. A Business Intelligence project which we developed enabled us to record almost 60% of the withheld credits from unidentified performance released by Ecad, the single umbrella organization that collects public performance royalties in Brazil.
All of this was possible due to a long-term investment in technology and due to the increase in efficiency in the processes, enabling us to pay more royalties to more people.
The same technology which creates new problems, solves them. We are a 75 year-old organization which takes great pleasure in innovation.